1. Introduction
Alice Wilkes Ltd ("we", "our" or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and safeguard your personal information when you visit our website, contact us, or engage our services.
We may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or the services we provide. Any updates will be published on this page, and the revised version will take effect immediately upon publication.

2. Information We Collect
We may collect and process the following types of personal information:
Contact information, including your name, email address, telephone number and postal address.
Information you provide when submitting enquiries through our website, email correspondence or other communications.
Project-related information that you voluntarily share with us.
Technical information such as your IP address, browser type, device information and website usage data.
Information collected through cookies and similar technologies, where applicable.
You are under no obligation to provide personal information; however, certain services or communications may not be available without it.

3. How We Use Your Information
We use your personal information to:
Respond to enquiries and communicate with you.
Provide and manage our services.
Administer client relationships and project delivery.
Improve the performance, functionality and user experience of our website.
Comply with legal, regulatory and contractual obligations.
Send occasional updates, news or marketing communications where you have consented to receive them.
You may withdraw your consent to marketing communications at any time.

4. Sharing Your Information
We respect your privacy and will only share your personal information where necessary and lawful.
4.1 Service Providers
We may share information with trusted third-party suppliers, consultants and service providers who assist us in operating our business and delivering services to you. These parties are required to protect your information and use it only for the purposes for which it is provided.
4.2 Professional Advisers
We may disclose information to our professional advisers, including legal, accounting and insurance providers, where necessary for the operation of our business.
4.3 Legal Requirements
We may disclose personal information where required to do so by law, regulation, court order or governmental authority, or where necessary to establish, exercise or defend legal rights.
4.4 Business Transfers
In the event of a business reorganisation, merger, acquisition or sale of assets, personal information may be transferred as part of that transaction, subject to appropriate safeguards.
4.5 International Transfers
Where we use service providers located outside the United Kingdom, we will take appropriate measures to ensure that personal information receives an equivalent level of protection in accordance with applicable data protection laws.

5. Data Protection and Legal Basis
Alice Wilkes Ltd processes personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.
Depending on the circumstances, our legal basis for processing your personal information may include:
Your consent.
The performance of a contract.
Compliance with legal obligations.
Our legitimate business interests, provided these do not override your rights and freedoms.

6. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
While we strive to maintain high standards of security, no method of transmission over the internet or electronic storage can be guaranteed as completely secure. Any information transmitted to us is done so at your own risk.

7. Automated Processing
We do not make decisions about individuals based solely on automated processing that would have a significant legal or similarly significant effect.
Where automated systems are used for administrative purposes, such as website functionality, analytics or billing, appropriate safeguards are maintained.

8. Your Rights
Under applicable data protection law, you may have the right to:
Access the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information in certain circumstances.
Restrict or object to the processing of your information.
Request the transfer of your personal information to another organisation.
Withdraw consent where processing is based on consent.
Requests may be made by contacting us using the details provided below.

9. Cookies
Our website may use cookies and similar technologies to improve functionality, analyse website performance and enhance user experience.
You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

10. Contact Us
If you have any questions, concerns or complaints regarding this Privacy Policy or how your personal information is handled, please contact us through the contact form on our website or by emailing us directly.
If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.
Alice Wilkes Ltd
United Kingdom