Guests were welcomed to Estelle Manor for a relaxed countryside retreat celebrating the launch of AERIN Beauty’s latest fragrances. The guest list included a curated mix of tastemakers, creatives, and industry voices across fashion, beauty, and lifestyle, with attendees such as beauty editors, content creators, and brand ambassadors, creating an intimate and highly considered atmosphere. Guests were welcomed to their rooms with curated in-suite hampers featuring AERIN gifts, alongside thoughtful items designed to enhance their stay.

The experience began with an intimate panel discussion, where Aerin Lauder shared her deep passion for fragrance craftsmanship, offering insight into the personal memories and global inspirations behind each scent.

A sun-drenched lunch followed in the Orangery, where bespoke touches elevated the setting - from delicately embroidered napkins and engraved fragrance bottles at each place setting to abundant seasonal florals that reflected the softness of the collection.

Guests were then invited to the Potting Shed for a floral arranging workshop, creating their own compositions under the expert guidance of Willow Crossley. This hands-on moment added a personal and immersive layer to the overall experience.

In the evening, the Glasshouse was transformed for the final dinner, with tablescapes inspired by the fragrances’ notes, interwoven with fresh summer fruits and soft, layered florals. The day concluded in a warm, intimate atmosphere, bringing together longstanding friends of the brand alongside new voices within the AERIN community.

A luxury staycation for AERIN and friends, at Estelle Manor

Location & Venue: Monte Carlo Beach Club
Guest Experience: Three-day destination celebration
Design Narrative: 1920s Riviera glamour with and Mediterranean ease
Key Features: Striped ceremony aisle, coral-toned florals, bespoke chuppah, illustrated stationery, poolside dining, live performance by The Gypsy Queens, “Club Char” after-party

HIGHLIGHTS

FREQUENTLY ASKED QUESTIONS

Yes. Alice Wilkes Design plans luxury brand retreats and countryside experiences across the UK, creating multi-day programmes that combine hospitality, design, gifting, dining, workshops and guest engagement.

Yes. We produce luxury events and brand retreats at Estelle Manor and similar countryside venues, designing experiences that respond to the property’s interiors, gardens, hospitality spaces and relaxed country house atmosphere.

A fragrance launch retreat should translate scent into atmosphere, memory and detail. We consider florals, tablescapes, in-room gifting, workshops, dining, palette and sensory touchpoints so guests experience the world of the fragrance throughout their stay.

Yes. We plan the full guest programme, including arrival, accommodation, welcome gifts, panel discussions, lunches, workshops, dinners and departure moments. Each part is designed to feel connected to the brand while giving guests a clear and relaxed experience.

Yes. We can coordinate workshops, demonstrations, talks and creative experiences with specialist partners. These moments help guests engage with the brand in a more personal and memorable way than a traditional launch format.

For brands seeking a design-led event experience that reflects their values and elevates their presence, we invite you to get in touch.

Plan Your Event with Alice Wilkes Design