An intimate, design-led dinner at The Dover celebrated the launch of Balmain Beauty’s Les Éternels fragrance collection, in collaboration with British Vogue. The evening was conceived as a refined intersection of fragrance, fashion, and culture, delivering a highly curated and immersive brand experience.

Co-hosted by Chioma Nnadi and Olivier Rousteing, the event brought together a distinguished guest list spanning fashion, beauty, arts, and music. Attendees included key figures from the British Vogue editorial team alongside industry tastemakers, creatives, and notable names across fashion and culture, reinforcing the event’s position within the luxury landscape.

The space was subtly transformed through considered branding moments, from a reimagined DJ booth featuring bespoke branded vinyls to curated fragrance installations that invited interaction. A palette of muted tones and contemporary materials ensured the collection remained at the forefront, while creating a visually cohesive and elevated environment aligned with both Balmain and British Vogue’s visual identity.

Tables were adorned with an abundance of white roses, echoing the fragrance notes within the collection, while soft, ambient lighting and layered textures introduced depth and modern glamour. The overall design balanced restraint with richness, allowing the product, setting, and guest experience to exist in seamless harmony.

An intimate dinner at The Dover for British Vogue x Balmain

Location & Venue: Monte Carlo Beach Club
Guest Experience: Three-day destination celebration
Design Narrative: 1920s Riviera glamour with and Mediterranean ease
Key Features: Striped ceremony aisle, coral-toned florals, bespoke chuppah, illustrated stationery, poolside dining, live performance by The Gypsy Queens, “Club Char” after-party

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FREQUENTLY ASKED QUESTIONS

Yes. Alice Wilkes Design plans luxury brand launch events across London for fashion, beauty, fragrance, editorial and lifestyle clients. We create design-led environments that bring the product story to life while maintaining a refined guest experience.

Yes. We produce intimate press and editorial dinners where guest list, setting, service, product placement and atmosphere all need to feel carefully judged. These events are designed to support the brand narrative while feeling personal and considered for every guest.

Our approach is subtle, sensory and brand-led. We use palette, texture, florals, lighting, scent, table design and bespoke details to create an environment that reflects the brand without making the event feel overly promotional.

Product storytelling can be introduced through material choices, floral references, branded installations, table details, gifting and room flow. The aim is to let guests understand the product world through the experience, not just through display.

We use restraint and proportion. Branded moments should feel intentional, tactile and visually aligned with the wider design, whether through menus, installations, gifting, table objects or subtle environmental details.

For brands seeking a design-led event experience that reflects their values and elevates their presence, we invite you to get in touch.

Plan Your Event with Alice Wilkes Design